Privacy policy

General notes

The operator of this site takes the protection of your personal data very seriously. We treat your personal data confidentially, in compliance with legal data protection provisions and this privacy policy.
When you visit this website, certain personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and to what extent this happens.
Please note that the security of data submission via the internet (e.g. e-mail communication) may be compromised. It is not possible to completely protect data against third-party access.

1. Reference to the Controller

The Controller for data processing on this website is:
Altenburger Brauerei GmbH
Brauereistraße 20
04600 Altenburg
Telephone: 03447-31290

The Controller is a natural or legal person that makes decisions about the purpose and means of personal data processing (e.g. name e-mail address etc.) either alone or together with others.

Data protection officer
Nico Becker
Projekt 29, Ostengasse 14
93047 Regensburg
Telefon: 0941 298693 19

2. Collecting and storing personal data, as well as the type and purpose of data use

One way in which your data is collected is when you provide this to us.

When accessing our website, information is automatically sent to our website’s server by the browser used on your end device. This information is temporarily stored in a ‘log file’. The following information is collected without any action on your part and is stored until it is automatically deleted:

•    IP address of the requesting machine;
•    date and time of access;
•    name and URL of the requesting file;
•    website visited before access (referrer URL); and
•    browser used, possibly also including your machine’s operating system and your access provider name.

The specified data is processed by us for the following purposes:

•    to ensure a smooth connection is established to the website;
•    to ensure comfortable use of our website;
•    to evaluate system security and stability; and
•    for other administrative purposes.

The legal basis for data processing is Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR.

Our legitimate interests are based on the above-mentioned purposes for collecting data.

We never use the data collected to draw conclusions about you personally.

We also use cookies when you visit our website. You can find more information about this in Point 4 of this privacy policy.

SSL or TSL encryption

For security purposes and to protect the transmission of confidential contents such as, for example, orders or requests which you send to us as the site operator, this site uses SSL or TSL encryption. You can recognise an encrypted connection when the address line in the browser changes from "http://" to "https://" and a lock symbol appears in your browser line. When SSL or TSL encryption is enabled, data that you send to us cannot be read by third parties.

3. Sharing data

Your personal data is not shared with third parties for purposes other than those listed below.

We only share your personal data with third parties if:

•  you explicitly consent to this under Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR;
•  data must be shared pursuant to Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR in order to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in your data not being shared with third parties;
•  there is a legal obligation to share it pursuant to Article 6 Paragraph 1 Sentence 1 Letter c of the GDPR; and
•  this is legally permissible and required in order to process contractual relationships pursuant to Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR.

4. Cookies

We use cookies on our website. These are small files that your browser automatically generates and stores on your end device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies are not harmful to your end device and don’t contain any viruses, Trojans or other malware.

Information is stored in the cookie that is linked to the specific end device used. However, this does not mean that we are able to determine your identity.

Cookies are partly used to design our website in a more appealing way. We use ‘session cookies’ to recognise that you have already visited individual pages on our website. These are automatically deleted when you leave our website.

We also use temporary cookies to optimise user-friendliness, and these are stored on your end device for a set period of time. If you visit our site again to use our service, it is automatically recognised that you have already visited us, and your input and settings are also recognised, so you don’t have to re-enter or change anything again.

Data processed by cookies is required for the specified purposes to safeguard our legitimate interests, as well as those of third parties pursuant to Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR.
Most browsers automatically accept cookies. However, you can configure your browser in such a way that no cookies are saved on your computer, or that you are notified before a new cookie is saved. Full deactivation of cookies can mean that you might be unable to use all of this website’s functions.

5. Data subject rights

You have the right:

• to request information about your personal data that is processed by us, pursuant to Article 15 of the GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom the data has been or is being disclosed, the intended storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was collected by us, and the existence of automated decision-making including profiling and meaningful information about the details of this, where applicable;

• to request that incorrect or incomplete personal data stored by us is immediately rectified pursuant to Article 16 of the GDPR;

• to request that your personal data stored by us is erased pursuant to Article 17 of the GDPR, provided that processing is not required to exercise the right to free expression of opinion and information, to fulfil a legal obligation, for reasons in the public interest or to assert, exercise or defend legal claims;

• to request that the processing of your personal data is restricted pursuant to Article 18 of the GDPR, if the accuracy of the data is disputed by you or processing is unlawful, and you have objected to such data being erased and we no longer require the data, but you require it to assert, exercise or defend legal claims, or you have objected to processing pursuant to Article 21 of the GDPR;

• to request that you receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or that it is transmitted to another controller, pursuant to Article 20 of the GDPR; and

• to withdraw the consent you have previously given at any time pursuant to Article 7 Paragraph 3 of the GDPR. This results in us no longer being able to process data on which this consent is based in the future; and

•  to lodge a complaint to the supervisory authorities pursuant to Article 77 of the GDPR. The responsible supervisory authority for data protection law issues is the federal state’s data protection officer in the federal state where our company has its registered office. You can find a list of data protection officers and their contact details at the following link:

6. Right to object

If your personal data is processed on the basis of legitimate interests pursuant to Article 6 Paragraph 1 Sentence 1 Letter f of the GDPR, you have the right to object against your personal data being processed pursuant to Article 21 of the GDPR, provided that there are reasons that relate to your particular situation or if the objection is to direct marketing. If the latter applies, you have the general right to object, which is processed by us without having received details concerning a particular situation.

If you would like to assert your right of withdrawal or your right to object, an e-mail will suffice, which can be sent to

7. Plug-ins and tools

Analysis tools and tools from third-party providers

When you visit our website, your surfing behaviour may be evaluated for statistical purposes. This is mainly carried out using cookies and ‘analysis programs’. Surfing behaviour is generally analysed on an anonymous basis; surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can object to this analysis.

Google Web Fonts

This site uses ‘Web Fonts’, provided by Google, to display fonts in a consistent way. When you access a page, your browser loads the required Web Fonts in your browser’s cache so that texts and fonts can be displayed correctly.
For this purpose, the browser you use establishes a connection with Google servers. This means that Google is notified that our website has been accessed by your IP address. Google Web Fonts is used in the interest of displaying our website in a consistent and appealing way. This constitutes a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR.
If your browser does not support Web Fonts, your computer will use a standard font.
You can find more information about Google Web Fonts at and in Google’s privacy policy:

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Your IP address must be saved for you to be able to use Google Maps functions. This information is generally sent to a Google server in the USA and stored there. The provider of this site has no control over this data transfer.
Google Web Fonts is used in the interest of displaying our website in an appealing way and making places indicated on our website easy to find. This constitutes a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR.
You can find more information about how user data is handled in Google’s privacy policy:

8. Data security

We take appropriate technical and organisational security measures to protect your data from any accidental or intentional manipulation, partial or total loss, destruction or unauthorised access by third parties. Our security measures are continually improved in line with technological developments.

9. Updating and changing this privacy policy

This privacy policy currently applies as at 25/05/2018.

If we further develop our website, or if there is to a change in legal guidelines, it may be necessary to change this privacy policy. You can access the respectively applicable privacy policy on the website under the ‘Data protection’ heading.


Altenburger Brauerei GmbH
Brauereistraße 20
04600 Altenburg

Tel.: 03447 3129 – 0
Fax: 03447 3129 – 19

Brewery museum
Opening hours brewery museum:
Saturday and Sunday by appointment only Registration possible under:
+49 3447-3129-0